Awards recognise and reward the efforts of your company and staff.
They can also raise awareness of your brand and your titles in the following ways:
--Differentiation. As each publisher strives to achieve stand out in an increasingly difficult and changing market, awards set a company apart from competitors and differentiates the quality of its achievements from others.
--Visibility. Awards can make you and your titles more visible. They can attract new customers, investors and authors by giving an organisation an edge over its competitors.
--Validate. Awards speak volumes about a publisher’s titles and services and provide third party endorsement of your achievements. Being nominated or shortlisted can be helpful because it places you at the forefront of your genre and industry.
--Testimonials. Being shortlisted or wining an award serves as testament to a company’s work ethic, dedication and unique specialty. The award attracts readers and authors who will be more likely to consider a company or author’s work over another if it has won an award. It also serves to reinforcing the loyalty of existing customers and readers.
Considering the benefits and the positive impact awards can have on employees, readers and the company itself, it can be important to make submission for awards a critical part of your eBook marketing strategy.