Promotional wristbands also known as rubber or silicone wristbands and bracelets have a variety of benefits to both the event organiser and the wearer. They are in fact a popular fashion accessory in many countries and Nigeria in particular. So can therefore be used as both promotional or fashion accessories.
Not only are wristbands the best way to secure your event with a comfortable, fail-proof and easy system, they’re also the latest cool trend – colourful, collectible and hi-vis. . So what are the other benefits when using promotional wristbands?
1. Durability
Silicone wristbands are the most durable of all promotional wristbands. They have no clasps that need closing and are made from a very durable, silicone material. This therefore makes them excellent promotional wristbands as they can advertise your brand or logo for a long period of time without damaging, breaking or fading.
2. Fashionable
As mentioned above, silicone wristbands are often used as fashion accessories. Therefore if you choose to have silicone wristbands branded for your event, the chances of wearers continuing to wear them are high, thus increasing the exposure of your brand even long after the event.
3. Fundraising
As silicone wristbands are relatively inexpensive to produce, they can be manufactured at a reasonable cost and sold for a profit which then goes to a charity or cause. The silicone wristband is ideal for promoting causes, creating awareness and being used as a fundraising tool.
4. Marketing
There are many companies that use promotional wristbands to advertise their brand and create awareness. These are often given away at exhibitions or conferences as corporate gifts for clients and employees. The more powerful you make your silicone wristband in terms of customising with colour and inscription, the more it will be worn and therefore the more attention it will receive. Try to steer clear of branding your silicone wristband with only your company logo, but rather give the wristband meaning and depth. This will increase the probability of someone wearing it. A silicone wristband can be a powerful marketing tool, however it has to be used correctly.
5. Identification
Silicone wristbands are often used for identification purposes such as in hospitals and amongst event staff members. The benefits to using silicone wristbands for these purposes as opposed to other types of wristbands is that they allow for more permanent wearing. The colours or inscription won’t fade or disappear or damage in the bath or shower. They are very durable as mentioned in point number 1 and can last for years.
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